BRANDED SERIES
Airbnb partnered with Backroads Pictures to develop its digital storytelling style to launch Airbnb Experiences in 2016. Our international team produced over 50 short films highlighting unique and memorable activities designed and hosted by locals in cities worldwide.
Fencing with an Olympian | Los Angeles
Pasta with Grandma | Rome
Flamenco Experience | Granada
Mad Onion Slicer | Singapore
Backroads Pictures worked for the Biden Campaign to develop and produce a climate series to tell everyday Americans' stories in the battleground states whose lives have been impacted by climate change. The goal was to highlight and, more importantly, humanize climate change's immediate threat and amplify America's diverse voices under pressure from the climate crisis.
Backroads produced 6 episodes highlighting people from Arizona, Michigan, and Florida. Two episodes were converted into TV ads to reach a wider audience. The two ads are the first national climate spot to run during a presidential election.
Melanie - Arizona Hot Shot Firefighter
Velma & Amirah - Florida’s Climate Refugees
Donovan - The Beekeeper
Brett - Navajo Power
John - Michigan Cherry Farmer
Gerald, Jerry, Laura - Clammers & Oyster Farmers
Behind every dish is a story waiting to be told. Whether it’s one of personal meaning or an in-depth look into the history of cuisine, food is the vehicle for shared connection, adventure, and exploration.
Tastemade, Amazon, Genesis, and Backroads Pictures joined forces to explore the origins of young, on-the-rise chefs and the cuisines that define them, focusing on the joy of cooking and the inclusive nature of food. This multipart project featured beautiful dishes infused with aspirational personal stories for audiences to enjoy.
Origins | Episode 2: Jocelyn Ramirez
Origins | Episode 4: Rōze Traore